How social media is making polling obsolete →
Yes and no. You must remember that social media is a communication- and relationship driven medium.
This means that social media isn’t very powerful medium for understanding how people vill vote. But it’s a powerful way to understand what engages people politically and how opinions are formed and gains momentum.
Basically, if you understand the medium, then you understand what and how to use the data.
If you’re looking for using social media data for political polling, it should be leveraged for optimizing the messaging calendar and how to create opinions. If you want to understand how social media affects voting and any correlations there, you have to do advanced cross-referencing to historic voting data.
