The Great Irony of Social Velocity →
“The great irony of the speed and immediacy of the web and the velocity of social interactions is that the far-flung implications – the ones that reach to the very (dare I say) soul of a business – are gradual. Difficult. Meandering and messy. They require careful cultivation, a delicate weaving of very concrete things like process with very philosophical things like intent and the emotional drivers behind our businesses and our work.”
