Not Lovin' It: Twitter Users in Revolt Over McDonald's Promotion [VIDEO] →
I don’t really agree with the consensus on this one. It feels like the focus is on the campaign and sure, it sure opened a can of worms. But I don’t think the marketing strategy for McDonald’s going forward should be about avoiding campaigns where they might be made fun of.
I mean, the problem is an image problem—and maybe an operational problem. Not a marketing problem. So from a marketing perspective, I would still say they’re on to something, that the thinking behind the campaign isn’t wrong. It’s the public perception of McDonald’s that’s generating this issue.
And what most people don’t think about is that if this campaign generates real change, then the campaign might proof very valuable.
