SPINN'S WEBINOTES is a tumblelog.

How social media is making polling obsolete

Yes and no. You must remember that social media is a communication- and relationship driven medium. 

This means that social media isn’t very powerful medium for understanding how people vill vote. But it’s a powerful way to understand what engages people politically and how opinions are formed and gains momentum.

Basically, if you understand the medium, then you understand what and how to use the data.

If you’re looking for using social media data for political polling, it should be leveraged for optimizing the messaging calendar and how to create opinions. If you want to understand how social media affects voting and any correlations there, you have to do advanced cross-referencing to historic voting data.

Why VCs Are Getting Into PR

“And technology PR is not an easy task—to do the job well, it requires a technical understanding of the product and the ability to digest and relay this information in a communicable way. Startups realize that having this on-hand at their investment firm is an asset to them, Mendell explains.”

Via Daniel Chow.

Research Manager, Nordics - Stockholm - Sweden jobs - Google

This sure looks like a kickass position!

H&M Has the Most-Followed Brand Page on Google

Go H&M!

Virgin Unite - About Virgin Unite

Interesting initiative. I will make sure to follow this project.

Gentlemint: A Pinterest for 'Manly Men'

Well, the title says it all really.

Infographic: Pinterest Drives More Traffic to Retailers Than Google

Yes, if you’re into e-commerce, you should definitely start thinking of how to leverage Pinterest.

The Great Irony of Social Velocity

“The great irony of the speed and immediacy of the web and the velocity of social interactions is that the far-flung implications – the ones that reach to the very (dare I say) soul of a business – are gradual. Difficult. Meandering and messy. They require careful cultivation, a delicate weaving of very concrete things like process with very philosophical things like intent and the emotional drivers behind our businesses and our work.”

Unhate by Benetton

Brilliant ad campaign.

Senior Account Executive - Fashion PR job in New York, NY at Edelman

Cool job for the right person.

No Excuses, No Limits (For you guys over 30 complaining about your age) via @tferriss

“First of all, you have to get over that age excuse bullshit. I’ll be 37 this year and I feel absolutely no different than I did at 22. In fact, because of my diet, training and lifestyle changes that I’ve made over the last decade I actually feel significantly better.”

Brand Bowl 2012 - Ranking the Super Bowl TV ads - presented by Mullen, Radian6, and Boston.com

Pretty awesome that H&M is in second place!

Community Manager Training and Certification

Yes, why not?

I’m Woody Harrelson, AMA : IAmA

Ouch. Woody Harrelson’s people aren’t exactly killing it on Reddit…

Not Lovin' It: Twitter Users in Revolt Over McDonald's Promotion [VIDEO]

I don’t really agree with the consensus on this one. It feels like the focus is on the campaign and sure, it sure opened a can of worms. But I don’t think the marketing strategy for McDonald’s going forward should be about avoiding campaigns where they might be made fun of.

I mean, the problem is an image problem—and maybe an operational problem. Not a marketing problem. So from a marketing perspective, I would still say they’re on to something, that the thinking behind the campaign isn’t wrong. It’s the public perception of McDonald’s that’s generating this issue.

And what most people don’t think about is that if this campaign generates real change, then the campaign might proof very valuable.