February 2012
30 posts
Kellogg's Creates 'Totes Amazeballs' Cereal for... →
This is very strange. We say “amazeballs” all the time at the office. And now it’s a cereal. Cosmic stuff.
SNEAK PREVIEW: Timeline On A Facebook Page →
I don’t think the app formats will change.
Pinterest for Bloggers →
Long article, but skip to the end. The Pinterest Embed function is interesting for bloggers who are looking for post images.
Please Recommend a #PR 2.0 Champion |... →
Oh, I want to be #5!
Star Wars Travel Posters →
Cravings!
The Scale of the Universe 2 →
Whoha! Who said that infographics shouldn’t be interactive?
Kanon Organic Vodka Instagram Microsite →
This campaign have some potential. Cool to see Grungy Gentleman on there, too. But the site isn’t very well optimized unfortunately…
Benchmark your social media →
A lot of interesting stuff in this post.
Finally, a PR definition that says it all →
“To that end, why bother voting on which one is the best? When they’re all this bad, it’s like voting in the Republican primary.”
Another reason to like Pinterest →
Excellent issues management from Pinterest. Stuff like this can otherwise blow up in ones face.
PR Agencies: Adapt or Die →
The headline says it all, really.
(sqrt(cos(x))*cos(200x)... →
Some Google love on Valentine’s Day.
Adele and Whitney Houston Lead Social Media... →
Interesting that Adele got more mentions than Whitney Houston’s death. It says something about the power of the “second screen”. Now we have to decide which screen is the first and which is the second.
Pinterest Hits 10 Million U.S. Monthly Uniques... →
Some more Pinterest stats.
gail.com FAQ →
Pretty funny in a way.
How social media is making polling obsolete →
Yes and no. You must remember that social media is a communication- and relationship driven medium.
This means that social media isn’t very powerful medium for understanding how people vill vote. But it’s a powerful way to understand what engages people politically and how opinions are formed and gains momentum.
Basically, if you understand the medium, then you understand what and...
Why VCs Are Getting Into PR →
“And technology PR is not an easy task—to do the job well, it requires a technical understanding of the product and the ability to digest and relay this information in a communicable way. Startups realize that having this on-hand at their investment firm is an asset to them, Mendell explains.”
Via Daniel Chow.
Research Manager, Nordics - Stockholm - Sweden... →
This sure looks like a kickass position!
H&M Has the Most-Followed Brand Page on Google →
Go H&M!
Virgin Unite - About Virgin Unite →
Interesting initiative. I will make sure to follow this project.
Gentlemint: A Pinterest for 'Manly Men' →
Well, the title says it all really.
Infographic: Pinterest Drives More Traffic to... →
Yes, if you’re into e-commerce, you should definitely start thinking of how to leverage Pinterest.
The Great Irony of Social Velocity →
“The great irony of the speed and immediacy of the web and the velocity of social interactions is that the far-flung implications – the ones that reach to the very (dare I say) soul of a business – are gradual. Difficult. Meandering and messy. They require careful cultivation, a delicate weaving of very concrete things like process with very philosophical things like intent and the emotional...
Unhate by Benetton →
Brilliant ad campaign.
Senior Account Executive - Fashion PR job in New... →
Cool job for the right person.
No Excuses, No Limits (For you guys over 30... →
“First of all, you have to get over that age excuse bullshit. I’ll be 37 this year and I feel absolutely no different than I did at 22. In fact, because of my diet, training and lifestyle changes that I’ve made over the last decade I actually feel significantly better.”
Brand Bowl 2012 - Ranking the Super Bowl TV ads -... →
Pretty awesome that H&M is in second place!
Community Manager Training and Certification →
Yes, why not?
I’m Woody Harrelson, AMA : IAmA →
Ouch. Woody Harrelson’s people aren’t exactly killing it on Reddit…
Not Lovin' It: Twitter Users in Revolt Over... →
I don’t really agree with the consensus on this one. It feels like the focus is on the campaign and sure, it sure opened a can of worms. But I don’t think the marketing strategy for McDonald’s going forward should be about avoiding campaigns where they might be made fun of.
I mean, the problem is an image problem—and maybe an operational problem. Not a marketing problem. So from...
January 2012
19 posts
Don't Be Authentic by @wittlake →
This post really struck a chord with me. I agree in full. Doing well in social isn’t all about full disclosure. If you write a funny blog for instance, you have to be funny. Everything else must be really relevant not to dilute the long-term message.
I’ve been active on the web for a pretty long time now, and I’ve never had to spill my guts or flaunt my flaws. I can do it, but...
10 ways to be a dream PR intern →
This is a really good list. Especially #1. If you’re an intern, you don’t leave the office before I do, simple as that.
The Muppets Attack Fox News - YouTube →
You can always count on Miss Piggy telling it like it is.
The eBay of the East: Inside Taobao, China's... →
I just think it’s funny that China’s “Twitter” is bigger than… Twitter.
Official Google Blog: Your Interview with... →
Barack Obama does a Google+ Hangout. Pretty cool if you ask me.
Hyper Island Interactivate “Community Challenge” –... →
If you’re up for it, this seems interesting.
Code Year →
This is an awesome idea! I’m signing up to see if it’s any good.
Revealing Economic Terrorists: a Slumlord... →
Social media intelligence to fight crime. Put your latex suits on, superheroes.
NYC Ratchets its Tech Cred →
This is very cool, especially since Whispr Group NYC is looking to move to NYC’s digital district, DUMBO. Also, make sure to check out the plans for Roosevelt’s Island.
Spotify's Daniel Ek: The Most Important Man In... →
Making the cover of Forbes, wow. But he sure as hell deserves some recognition. I remember when people where almost aggressive about how little they believed in a concept like Spotify.
But I have to admit, that I by reading this wonder why I’m not taking bigger risks myself? You only live once, right?
It Is Time To Stop Pretending To Endorse The... →
Rick Falkvinge’s first article on TechDirt. I know there are some people in the Pirate movement who has things to say about Rick’s lack of people skills and that his sudden urges to oppose paradigms sometimes conflicts with long-term policy and strategy, but for one am a sucker for people who thinks for themselves and speak their minds with clarity such as this:
“I reject and...
6 email mistakes you should never make →
Blah, blah, blah. I say fuck no, I disagree. I would love to get a long, chit-chatty, utterly pointless and babble rabble email from Mark Zuckerberg or Gary Vaynerchuck. But from an idiot, I don’t particularly like getting even one sentence.
And even though I’m no Zuckerberg or Vaynerchuck—if you get a long email from me (it happens extremely rarely, you should be glad that I care...
20 New Year’s Resolutions For 20-Somethings «... →
I’m sure this is very good somehow, but I just can’t get over the fact that I’m not a 20-something anymore.
The Happiness Project: Happiness Challenge: Saying... →
I love these kinds of blog posts. utterly interesting, personal but not private and pouring with insights in bite sizes. This is how I want to blog myself!
Digital localization optimizes global strategies... →
On a personal note, I’ve been thinking a lot lately about fast tracking the focus on Asia. We cover Europe, Russia and North America really well, but only some parts of Asia as of now. This obviously has to change; difficult to be a global social media agency otherwise.
Vice President - Digital at Edelman in New York →
The timing isn’t right and I’m done with NYC for a while, but gosh how I would have left the rest of the PR world gasping for air if I had that job. The person in that position could really make an impact and put PR back into the game.
My friendly advice to the recruiters; get someone who knows how to hack stuff. Why? It’s not a code thing, it’s a vision thing. If you...
My wife and 1 year old and i went to dinner and... →
Well, this is how you pay it forward. Human beings definitely have the capacity of being awesome.
Why not a reverse meter? →
Not to blow my own horn, but I’ve been arguing the credit system for several years now. I think also consumers would not only like this way of consuming corporate messages, they would love it.
Some will argue that this is nothing new, but as a counter argument, I would then say that no-one has done it well yet.
December 2011
3 posts
1 tag
How Twitter's Trending Algorithm Picks Its Topics →
“Getting a spot on the trending list has become so important that television programs hire consultants to help them get there.”