Don't Be Authentic by @wittlake →
This post really struck a chord with me. I agree in full. Doing well in social isn’t all about full disclosure. If you write a funny blog for instance, you have to be funny. Everything else must be really relevant not to dilute the long-term message.
I’ve been active on the web for a pretty long time now, and I’ve never had to spill my guts or flaunt my flaws. I can do it, but I’ve never really seen the point. It’s important to be human for sure, but that doesn’t mean that using your platform for your own therapy is the best strategy for business.
